The Personal MBA: The Bestselling Business Training Book

The Personal MBA: The Bestselling Business Training Book

By Josh Kaufman

If you want to master the art of business, you don’t need to go to business school. You do need to learn the fundamentals of modern business practice:

How to make good business decisions.
How to maximize your personal productivity.
How to manage uncertainty and ambiguity.
How to conduct intelligent experiments to improve your results.

The Personal MBA is designed to help learn the art of business on your own terms. Instead of mortgaging your life to go to business school, it’s possible to dramatically increase your knowledge of business on your own time and with little cost – without setting foot inside a classroom.

With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans.

Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions. If you learn these critical concepts, you’ll be in the top 0.01% of the human population when it comes to knowing:

How businesses actually work – in practice, not theory.
How to evaluate new business ideas: what really matters, and what doesn’t.
How to start a new business from scratch.
How to improve any existing business, whether it’s a solo venture or a Fortune 500 corporation.
How to use business-related skills to accomplish your personal goals.

The Personal MBA explains fundamental, universal business concepts like:

The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve – and how to find hungry markets just waiting to be served...
10 Ways to Evaluate a Market: Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin. There are ten critical factors you need to consider...
The 12 Standard Forms of Value: There’s more to business than products and services. There are actually twelve different ways to create value for your customers. The most successful businesses combine several...
The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business’ profitability - if you know how to support the price you’re asking...
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?

True leaders aren’t made by business schools — they make themselves, seeking out the knowledge, skills, and experience they need to succeed.

Read The Personal MBA, and you’ll learn the principles it takes most business professionals a lifetime of trial and error to master.

21 Lessons for the 21st Century

21 Lessons for the 21st Century

By Yuval Noah Harari

In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today's most pressing issues.

How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children?

Yuval Noah Harari's 21 Lessons for the 21st Century is a probing and visionary investigation into today's most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive.

In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis?

Harari's unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading.

372 pages, Hardcover First published September 4, 2018

Homo Deus: A History of Tomorrow

Homo Deus: A History of Tomorrow

By Yuval Noah Harari

Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.

Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.

What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.

With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

Sapiens: A Brief History of Humankind

Sapiens: A Brief History of Humankind

By Yuval Noah Harari

From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.” One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us? Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas. Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become? Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

Don't be Sad

Don't be Sad

By Aaidh ibn Abdullah al-Qarni

Don’t Be Sad By Aaidh ibn Abdullah al-Qarni is an absolute must-read for all epeople. It is full of practical advice on how to replace sadness with a pragmatic and ultimately satisfying Islamic outlook on life. It exposes to the modern reader how Islam teaches us to deal with the tests and tribulations of this world.

At a time in which the Muslims are beset with trials from every periphery and within, comes this heartening book rooted in the commandments of Allah (swt), the Sunnah and the excellent guidance and examples of the Muslims that have come before us.

So, take heart and hold firmly onto the rope of Allah (SWT).

Can't Hurt Me: Master Your Mind and Defy the Odds

Can't Hurt Me: Master Your Mind and Defy the Odds

By David Goggins

For David Goggins , childhood was a nightmare -- poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him "The Fittest (Real) Man in America."

In Can't Hurt Me , he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.